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by • December 27, 2013 • Design, FashionComments (0)1669

Dior

– DESIGN/FASHION, advertising campaign-

 By Martina Barberis

The commercial of DIOR perfume reminds us how much  manufacturing is important… in fact, in this videoclip is spent a lot of time not only underlining the importance of that little bottle of perfume but also telling us the quality of  the production

 

 

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Earth, air, water, and fire. Four elements closed in a bottle.

Air and water

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Fire…

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…and earth

collaborating with Baccarat

Furnace, glass…

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Just a comparison with the commercial, not the history of it. A bottle and a testimonial, in this case Charlize Theron… that’s all

Vs CHANEL N 5. They looked back at the past but with a different point of view: not only the manufacturing(DIOR) of it but also  the history of the creator(CHANEL) So what they have in common is that they do not only care about the final result of it but they also want to show the process for having the perfume.

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By Martina Barberis

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